Erotic cheerleader skirt
These include feminists, social conservatives, cultural elites, sports administrators and fans, mainstream media commentators and members of the general public. Complicating these negative framings is the fact that cheerleaders are simultaneously sexually fetishised in pornography, pop culture and the news media. That a relatively unremarkable feminine athletic endeavour provokes such intense cultural anxiety and sexual obsession makes cheerleading a singularly revealing object of study. This article uses textual analysis, and fetish, antifandom, scapegoating and anti-Americanism theory to make sense of the ambivalence, obsession, contradiction, sexualisation and disavowal so often associated with cheerleading.